Rodial's Pink Diamond range was developed after founder Maria Hatzistefanis received feedback from customers that they wanted more than just an anti-ageing range: they wanted products that lifted and illuminated the complexion as well as targeted fine lines and wrinkles. This, combined with Maria's focus on using innovative, next-generation ingredients not available elsewhere on the market led to the decision to use diamond powder. Able to diffuse ambient light across the skin and add luminosity, diamond powder works synergistically with other ingredients like anti-ageing retinol, skin-barrier, pore-shrinking niacinamide and firming peptides to lift, illuminate and defy the signs of ageing.